LULAROE
LULAROE
2015-2020
2015-2020
From being the company's first artist to leading an entire art department, building the creative teams, systems, and processes needed to support extraordinary growth.
From being the company's first artist to leading an entire art department, building the creative teams, systems, and processes needed to support extraordinary growth.
From being the company's first artist to leading an entire art department, building the creative teams, systems, and processes needed to support extraordinary growth.
From one artist to an entire department. Over five years, I helped build LuLaRoe's creative foundation, leading apparel artwork, developing talent, and creating the infrastructure to support one of the fastest-growing apparel businesses of its time.
From one artist to an entire department. Over five years, I helped build LuLaRoe's creative foundation, leading apparel artwork, developing talent, and creating the infrastructure to support one of the fastest-growing apparel businesses of its time.
Scale creative production at the speed of an exploding business, maintaining quality, consistency, and originality while meeting the demands of an ever-growing apparel operation.
Scale creative production at the speed of an exploding business, maintaining quality, consistency, and originality while meeting the demands of an ever-growing apparel operation.
Client :
LuLaRoe
Location :
CALIFORNIA, US
Catgory :
Art Direction & Creative Leadership
Services :
Art Direction · Team Leadership · Apparel Design · Creative Operations
I built and led an in-house team of up to eight artists, oversaw multiple outsourced creative teams, and developed the tools and workflows that kept production moving. I also helped establish and maintain licensing relationships with Disney, Samsung, and Mad Engine.
I built and led an in-house team of up to eight artists, oversaw multiple outsourced creative teams, and developed the tools and workflows that kept production moving. I also helped establish and maintain licensing relationships with Disney, Samsung, and Mad Engine.
A fully developed, scalable art department supporting LuLaRoe's growth from a small startup into a business reaching approximately $2 billion in annual revenue. Five years of creative leadership, team development, and systems built to perform at scale.
VISIT LULAROE ↗
Art direction and creative leadership, 2015–2020. Current website design and content are not part of this project.
A fully developed, scalable art department supporting LuLaRoe's growth from a small startup into a business reaching approximately $2 billion in annual revenue. Five years of creative leadership, team development, and systems built to perform at scale.
VISIT LULAROE ↗
Art direction and creative leadership, 2015–2020. Current website design and content are not part of this project.
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